Our global
ambassadors

The champions who help our community go further. Through local knowledge, strong networks and a shared passion for tech, they’re helping our member

I’m beyond excited to Welcome Peter Vesterbacka, Co-founder of Slush, ex CMO of Rovio (Angry Birds), founder of FinEst Bay Area and many more global tech brands as our latest Global TNA Ambassador for Finland. I can’t think of many people who know more about building global tech companies and brands than Peter who has already been inspiring
and sharing know-how with our tech founders in many different ways

Jeanette Carlsson

Founder and CEO

Young people are the future. Let’s invest in the future. Super happy to be a TNA Ambassador and be part of enabling the success of others

Peter Vesterbacka

Co-founder of Slush, ex CMO of Rovio (Angry Birds), Founder of FinEst Bay Area

I am thrilled to join TNA as one of their Nordic Ambassadors. I have seen firsthand the value the TNA accelerator programme ‘Norway as a Female Founder Frontrunner’ has given to its participants and I am excited to continue to support TNA by mentoring, knowledge sharing, spreading the word about the organisation and attending their fantastic events.

Becky Wightman

Former lawyer and founder

I attended Tech Nordic Advocates events in New York, London, and Helsinki this past year and was incredibly impressed with the quality of the programming, speakers, and startups in
attendance.

I consistently find TNA events to be some of the best planned and organized events in the tech
ecosystem and believe they add real value for entrepreneurs and startups in the Nordics region and beyond.

David Rose

CEO, US Expansion Partners

It is a great honour to be an Ambassador for Tech Nordic Advocates. As a Member of
Parliament, organization leader and former entrepreneur, I share TNA’s purposeful mission.

I consider it very important that TNA supports tech startups to expand and internationalize. It is my pleasure to cooperate with TNA in the Nordic tech and startup ecosystem and support its development into a leading platform for inclusive tech startup growth. The platform offers
countless valuable opportunities.

Saara-Sofia Siren

Member of Parliament, Finland; TNA Finland Ambassador

I am thrilled to join Tech Nordic Advocates as their UK Ambassador. Having worked with
and supported TNA over the past few years, including as a mentor to numerous Nordic tech
businesses and having founded businesses myself, I am confident that TNA’s work and the link between the Nordics and UK will provide a great opportunity for both UK and Nordic tech businesses to expand and grow.

I am excited to be a part of this journey and look forward to contributing to TNA’s mission.

Solvej Biddle

Founder & CEO, Inspirational Solutions; TNA UK Ambassador

I am delighted to continue the journey now as a formal advocate for female founders in the startup ecosystem. Joining forces with the TNA community 3 years ago as a mentor, my commitment to inclusiveness, sustainability, and diversity remains unwavering.

As we champion women in tech, let us ignite a spark that inspires and empowers more women to thrive and take the helm in this dynamic industry. Together, let’s forge a path towards a tech landscape marked by compassion, equality, and innovation.

Cheers to a future where technology knows no bounds, and every TNA woman finds her well-deserved seat at the entrepreneurial table!

Peter Just

Founder & CEO, Hubbster inc.; TNA Denmark Ambassador

Tech Nordic Advocates has pulled together the team, the partners, and the ecosystem to focus on the critical task of helping female-led Nordic startups succeed. Each of the events I attended in 2023 was expertly designed to facilitate the transfer of value into the cohort of
female founders.

I remain impressed at the caliber of both the talent recruited to speak and teach and the
entrepreneurs attending to learn and act on that learning. I’m honored to have been a part of
TNA in 2023 and look forward to creating more value in the years to come!

Thomas Kriese

Founder, Think L2E; TNA Silicon Valley Ambassador

I am truly honored and very excited to become a Global Ambassador for the Tech Nordic
Advocates, ever broadening my possibilities to continue working on my greatest passion: being an advocate for female founders, female investors and female capital. As a longtime angel investor, entrepreneur and founder of Shevestments, I believe that Tech Nordic Advocates plays a pivotal part in the women-in-tech landscape throughout the Nordics,
offering a runway for female founders to join the world of business and investments through
its highly curated ecosystem.

Hanna Nyholm

Founder, Shevestments

I’m excited to share that I’ve accepted the role of Ambassador for Tech Nordic Advocates!
Collaborating with the TNA team as a mentor and supporting their fantastic events has been truly rewarding. The TNA ecosystem and women-in-tech community offer invaluable resources and networks for startup founders. I can’t wait to be even more involved in supporting new Tech businesses in the Nordics!

Gareth Garvey

Deputy Chair, British Chamber of Commerce in Denmark

A warm welcome to our new TNA US ambassador Farheen “Henni” Choudhary! Born and raised in Denmark, now resident in New Jersey, Farheen’s work is focused on advancing Diversity, Equity and Inclusion (DEI) at the institutional level through learning and
development and consulting. Farheen serves as the DEI Education specialist at Princeton
University in the Office of the Vice Provost for Institutional Equity and Diversity. Before Princeton Farheen founded a startup specialising in leadership development and diversity and inclusion professional development for corporations. She has also served as mentor and mentor trainer for TNA’s International Female Tech Founder Growth programme since
2021. Welcome Heeni!

Farheen “Heeni” Choudhary

Institutional DEI Education Specialist, Princeton University; TNA US Ambassador

Being part of the Tech Nordic Advocates network and community is a great opportunity
to get to know fellow entrepreneurs – first and foremost, gaining insights and sharing
experiences with other professionals from the startup and growth scene. I’m excited to
champion TNA and Embassy House’s shared agenda to help Swedish tech companies scale,
raise capital, and expand internationally. Interacting with, and supporting, new interesting people and ventures is the essence of a startup community.

Anders Nilsson

Founder, Embassy House

I am absolutely thrilled to announce that I have joined the Tech Nordic Advocates as an
ambassador in Norway. It’s an honor to be part of an organization that shares my
unwavering commitment to inclusiveness, sustainability, and diversity.

By advocating for women in tech, I hope to inspire and empower more women to excel and lead in this dynamic field. Let’s work together to create a tech industry that not only embraces change but also leads with compassion, equality, and innovation. Here’s to a future where technology knows no bounds and more women have a seat at the table!!

Vibeke Vestre

CEO and Founder, Sky of Norway AS